// Marketing Strategist

Brand Strategist

  • Taha Mahmood -

  • Taha Mahmood -

//

Intro

Strategy without creativity is a spreadsheet. Creativity without strategy is a mood board. I do both and I make sure the work performs.
Strategy without creativity is a spreadsheet. Creativity without strategy is a mood board. I do both and I make sure the work performs.
My career has never stayed in one place and that's intentional. Working across Turkey, Pakistan, the UAE, and the USA in industries from renewable energy to digital marketing has given me something classroom strategy can't teach: genuine global instinct. Now I'm sharpening that at Hult International Business School in Boston.

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Education

Master's in International Marketing

Master's in International Marketing

Master's in International Marketing

Hult International Business School

Hult International Business School

Hult International Business School

Boston, USA

Boston, USA

Boston, USA

2025 – 2026

Bachelor of Business Administration

Bachelor of Business Administration

Bachelor of Business Administration

Ozyegin University

Ozyegin University

Ozyegin University

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

2018 – 2022

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Languages

English

Native / Bilingual

Urdu

Native

Turkish

Professional

Hindi

Conversational

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Skills

01

Strategy & Marketing

Brand strategy that builds trust, drives loyalty, and creates lasting market Impact through clear positioning and messaging.

Brand Strategy & Positioning

01

Campaign Development

02

Sports Marketing

03

Market Expansion

04

Go-to-Market Strategy

05

Content Marketing

06

01

Strategy & Marketing

Brand strategy that builds trust, drives loyalty, and creates lasting market Impact through clear positioning and messaging.

Brand Strategy & Positioning

01

Campaign Development

02

Sports Marketing

03

Market Expansion

04

Go-to-Market Strategy

05

Content Marketing

06

01

Strategy & Marketing

Brand strategy that builds trust, drives loyalty, and creates lasting market Impact through clear positioning and messaging.

Brand Strategy & Positioning

01

Campaign Development

02

Sports Marketing

03

Market Expansion

04

Go-to-Market Strategy

05

Content Marketing

06

02

Data & Analytics

Turning raw data into actionable insights — predictive models, performance tracking, and data-driven storytelling.

02

Data & Analytics

Turning raw data into actionable insights — predictive models, performance tracking, and data-driven storytelling.

02

Data & Analytics

Turning raw data into actionable insights — predictive models, performance tracking, and data-driven storytelling.

03

Digital & Tools

Multi-channel digital campaigns, social media strategy, and proficiency across modern marketing platforms.

03

Digital & Tools

Multi-channel digital campaigns, social media strategy, and proficiency across modern marketing platforms.

03

Digital & Tools

Multi-channel digital campaigns, social media strategy, and proficiency across modern marketing platforms.

04

Leadership & Operations

Cross-functional team leadership, stakeholder management, and strategic partnership development.

04

Leadership & Operations

Cross-functional team leadership, stakeholder management, and strategic partnership development.

04

Leadership & Operations

Cross-functional team leadership, stakeholder management, and strategic partnership development.

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Projects

Airbnb Customer Journey & Loyalty Experience Design

Airbnb Customer Journey & Loyalty Experience Design

Transforming short-term stays into long-term emotional connections through a trust-driven customer journey. Conceptual

Transforming short-term stays into long-term emotional connections through a trust-driven customer journey. Conceptual

Transforming short-term stays into long-term emotional connections through a trust-driven customer journey. Conceptual

A customer journey strategy that redefines Airbnb as a human-centered brand by strengthening trust, emotional connection, and community engagement at every stage of the user experience. Conceptual

A customer journey strategy that redefines Airbnb as a human-centered brand by strengthening trust, emotional connection, and community engagement at every stage of the user experience. Conceptual

A customer journey strategy that redefines Airbnb as a human-centered brand by strengthening trust, emotional connection, and community engagement at every stage of the user experience. Conceptual

Airbnb: The World Is Ours Campaign

Airbnb: The World Is Ours Campaign

Building emotional connections through real stories from hosts around the world

Building emotional connections through real stories from hosts around the world

Building emotional connections through real stories from hosts around the world

A global storytelling campaign showcasing authentic host experiences to strengthen trust and human connection

A global storytelling campaign showcasing authentic host experiences to strengthen trust and human connection

A global storytelling campaign showcasing authentic host experiences to strengthen trust and human connection

AT&T: Connected Experience Strategy

AT&T: Connected Experience Strategy

Enhancing digital connectivity through seamless, user-centered experiences

Enhancing digital connectivity through seamless, user-centered experiences

Enhancing digital connectivity through seamless, user-centered experiences

A strategy focused on improving how users interact with digital services through better connectivity, usability, and personalization.

A strategy focused on improving how users interact with digital services through better connectivity, usability, and personalization.

A strategy focused on improving how users interact with digital services through better connectivity, usability, and personalization.

Hermès × McDonald’s: Happy Birky

Hermès × McDonald’s: Happy Birky

Where luxury meets childhood joy in a shared cultural moment

Where luxury meets childhood joy in a shared cultural moment

Where luxury meets childhood joy in a shared cultural moment

A conceptual collaboration turning everyday moments into shareable micro-luxury experiences

A conceptual collaboration turning everyday moments into shareable micro-luxury experiences

A conceptual collaboration turning everyday moments into shareable micro-luxury experiences

Moleskine: Creative Expression Campaign

Moleskine: Creative Expression Campaign

Reinforcing creativity as a daily habit through simple, intentional design

Reinforcing creativity as a daily habit through simple, intentional design

Reinforcing creativity as a daily habit through simple, intentional design

A campaign focused on positioning Moleskine as a tool for everyday creativity and personal expression

A campaign focused on positioning Moleskine as a tool for everyday creativity and personal expression

A campaign focused on positioning Moleskine as a tool for everyday creativity and personal expression

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Experience

01

Operations Intern

Hult International Business School · Boston, USA

Event management and day-to-day campus operations.

Feb 2026 – Present

01

Operations Intern

Hult International Business School · Boston, USA

Event management and day-to-day campus operations.

Feb 2026 – Present

01

Operations Intern

Hult International Business School · Boston, USA

Event management and day-to-day campus operations.

Feb 2026 – Present

02

Marketing & Sales Director

Redstone Energy · Karachi, Pakistan

Strategic oversight, governance, and business growth in renewable energy. Directed long-term planning, risk management, and market expansion.

Jan 2023 – Sep 2025

02

Marketing & Sales Director

Redstone Energy · Karachi, Pakistan

Strategic oversight, governance, and business growth in renewable energy. Directed long-term planning, risk management, and market expansion.

Jan 2023 – Sep 2025

02

Marketing & Sales Director

Redstone Energy · Karachi, Pakistan

Strategic oversight, governance, and business growth in renewable energy. Directed long-term planning, risk management, and market expansion.

Jan 2023 – Sep 2025

03

Director Sales & Marketing

SoSafe Water Technologies · Karachi, Pakistan

Led digital marketing transformation generating $2M+ in qualified leads. Enhanced brand visibility through SEO, content marketing, and multi-channel campaigns.

Jan 2023 – Aug 2025

03

Director Sales & Marketing

SoSafe Water Technologies · Karachi, Pakistan

Led digital marketing transformation generating $2M+ in qualified leads. Enhanced brand visibility through SEO, content marketing, and multi-channel campaigns.

Jan 2023 – Aug 2025

03

Director Sales & Marketing

SoSafe Water Technologies · Karachi, Pakistan

Led digital marketing transformation generating $2M+ in qualified leads. Enhanced brand visibility through SEO, content marketing, and multi-channel campaigns.

Jan 2023 – Aug 2025

04

Jr. Digital Marketing Specialist

ISIK GROUP · Istanbul, Turkey

Executed SEO-driven campaigns across social media and email channels. Conducted market research and competitor analysis for global markets.

Aug 2022 – Jan 2023

04

Jr. Digital Marketing Specialist

ISIK GROUP · Istanbul, Turkey

Executed SEO-driven campaigns across social media and email channels. Conducted market research and competitor analysis for global markets.

Aug 2022 – Jan 2023

04

Jr. Digital Marketing Specialist

ISIK GROUP · Istanbul, Turkey

Executed SEO-driven campaigns across social media and email channels. Conducted market research and competitor analysis for global markets.

Aug 2022 – Jan 2023

05

International Marketing Specialist

Ozyegin University · Istanbul, Turkey

Led international student recruitment through strategic campaigns. Represented the university at international fairs and webinars.

Sep 2016 – Jul 2022

05

International Marketing Specialist

Ozyegin University · Istanbul, Turkey

Led international student recruitment through strategic campaigns. Represented the university at international fairs and webinars.

Sep 2016 – Jul 2022

05

International Marketing Specialist

Ozyegin University · Istanbul, Turkey

Led international student recruitment through strategic campaigns. Represented the university at international fairs and webinars.

Sep 2016 – Jul 2022

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4 Countries

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01

United States

Boston

United States

Operations Intern — Hult

02

Turkey

Istanbul

Turkey

Digital Marketing & Intl. Sales

03

Pakistan

Karachi

Pakistan

Marketing & Sales Director

04

United Arab Emirates

Dubai

UAE

Marketing Intern

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Certifications

01

Brand Identity and Strategy

IE Business School

March 23, 2026
BrandingBrand Strategy
View
01

Brand Identity and Strategy

IE Business School

March 23, 2026
BrandingBrand Strategy
View
02

Market Research and Consumer Behavior

IE Business School

November 11, 2025
Market ResearchConsumer Insights
View
02

Market Research and Consumer Behavior

IE Business School

November 11, 2025
Market ResearchConsumer Insights
View
03

Social Media Content and Strategy

Adobe

March 11, 2025
Social Media MarketingContent Strategy
View
03

Social Media Content and Strategy

Adobe

March 11, 2025
Social Media MarketingContent Strategy
View
04

Introduction to Google SEO

University of California, Davis

March 5, 2025
Search Engine Optimization (SEO)
View
04

Introduction to Google SEO

University of California, Davis

March 5, 2025
Search Engine Optimization (SEO)
View
05

Attract and Engage Customers with Digital Marketing

Google

September 3, 2024
Digital Marketing, Customer Engagement
View
05

Attract and Engage Customers with Digital Marketing

Google

September 3, 2024
Digital Marketing, Customer Engagement
View
06

Introduction to Social Media Marketing

Meta

August 27, 2024
Social Media Marketing
View
06

Introduction to Social Media Marketing

Meta

August 27, 2024
Social Media Marketing
View
07

Foundations of Digital Marketing and E-commerce

Google

August 17, 2024
Digital MarketingE-commerce
View
07

Foundations of Digital Marketing and E-commerce

Google

August 17, 2024
Digital MarketingE-commerce
View
08

Project Initiation: Starting a Successful Project

Google

February 20, 2024
Project ManagementProject Initiation
View
08

Project Initiation: Starting a Successful Project

Google

February 20, 2024
Project ManagementProject Initiation
View
09

Foundations of Project Management

Google

January 3, 2024
Project Management
View
09

Foundations of Project Management

Google

January 3, 2024
Project Management
View
10

Process Data from Dirty to Clean

Google

December 1, 2023
Data CleaningData Integrity
View
10

Process Data from Dirty to Clean

Google

December 1, 2023
Data CleaningData Integrity
View
11

Prepare Data for Exploration

Google

October 9, 2023
Data EthicsData Preparation
View
11

Prepare Data for Exploration

Google

October 9, 2023
Data EthicsData Preparation
View
12

Ask Questions to Make Data-Driven Decisions

Google

September 4, 2023
Data-Driven Decision Making
View
12

Ask Questions to Make Data-Driven Decisions

Google

September 4, 2023
Data-Driven Decision Making
View
13

Introduction To Event Management

Google

September 4, 2023
Event ManagementDesignProject ManagementDesign
View
13

Introduction To Event Management

Google

September 4, 2023
Event ManagementDesignProject ManagementDesign
View
14

Introduction To Budgeting

Google

September 4, 2023
Event ManagementDesignProject ManagementDesign
View
14

Introduction To Budgeting

Google

September 4, 2023
Event ManagementDesignProject ManagementDesign
View

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Podcast

Marketing Unplugged

Marketing Unplugged

A marketing podcast exploring brand strategy, digital growth, and the stories behind great campaigns. Currently in production.

A marketing podcast exploring brand strategy, digital growth, and the stories behind great campaigns. Currently in production.

Coming Soon

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Let's Talk

I'm always open to discussing new opportunities, marketing strategy, or creative collaborations. Let's build something great together.

© 2026 Taha Mahmood

Marketing Strategist

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