Hermès × McDonald’s: Happy Birky

Where luxury meets childhood joy in a shared cultural moment

A conceptual collaboration turning everyday moments into shareable micro-luxury experiences

Services

Brand Strategy / Creative Campaign

Client

Year

2025

PROJECT'S OVERVIEW

This project explores an unexpected collaboration between Hermès and McDonald’s, bringing together two brands from completely different worlds through a shared emotional purpose. While Hermès represents exclusivity and craftsmanship, McDonald’s embodies comfort and everyday familiarity. The concept reimagines the traditional Happy Meal as a micro-luxury experience, transforming an ordinary moment into something meaningful, memorable, and emotionally driven.

This project explores an unexpected collaboration between Hermès and McDonald’s, bringing together two brands from completely different worlds through a shared emotional purpose. While Hermès represents exclusivity and craftsmanship, McDonald’s embodies comfort and everyday familiarity. The concept reimagines the traditional Happy Meal as a micro-luxury experience, transforming an ordinary moment into something meaningful, memorable, and emotionally driven.

This project explores an unexpected collaboration between Hermès and McDonald’s, bringing together two brands from completely different worlds through a shared emotional purpose. While Hermès represents exclusivity and craftsmanship, McDonald’s embodies comfort and everyday familiarity. The concept reimagines the traditional Happy Meal as a micro-luxury experience, transforming an ordinary moment into something meaningful, memorable, and emotionally driven.